The "Artisan food" trade mark can be really effective as a vehicle of sales especially in the context of a small retail shop. I can become the number one tool for customer fidelity if properly advertised either through multimedia in shop publicity or distribution of pamphlets.
One successful product under this brand for us was artisan salami, and the high quality of meat used along with a traditional Italian recipe gave excellent results in terms of sellings.
Although salami presented allot of challenges ranging from right meat to fat ratio, the correct ageing of the fresh product and the selection of the right preservatives etc. can give a significant image quality boost to your activity.
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